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Content Developer

Company: E.C. Barton & Company
Location: Jonesboro
Posted on: May 19, 2023

Job Description:


Job Title: Content Developer

Department: Marketing

Reports To: Director of Marketing

General Description Responsible for graphic design and creative production needs of the organization by leveraging data and market insights to develop impactful messages, video, and/or imagery to be used across the various consumer touchpoints. Develops content to be used for a variety of applications as assigned, including web, mobile, email, social, and more. Researches, coordinates, edits, proofs, and integrates the work of others when necessary, to produce assets that meet established branding guidelines and project objectives. Collaborates with other content developers on the development of content creation for cross-platform use. Analyzes content needs and studies content consumption data to optimize content and develops a schedule for updates, archiving, and ongoing production of content. Experienced in using a variety of content creation tools.


Essential Job Functions include the following, other activities may be assigned:

Protects and enhances our brands and brand images and how they are presented to the public through the creation of graphics, videos, written content.

A/B testing of creative assets to determine top performing content for continued improvement and brand positioning across varies types of marketing channels.

Responsible for the email marketing program of Home Outlet (both automated journeys and custom monthly emails), with the goal of driving traffic to store and/or website and driving eCommerce revenue.

Maintains and develops consumer contact lists (includes segmentation to identify various target groups such as professionals, consumer product interest, and more).

Develops bi-monthly email campaigns for each brand and target group which includes collection information and assets from purchasing department; monitors and tracks each email campaign to determine performance and adjust tactics accordingly.

May create special campaigns, as needed, to communicate various information to consumers - including sale events and/or non-sale promotions, store changes, etc.

Assist with providing creative assets to update banners on the website, development of promotional landing pages, social media video and graphics and more.

May assist in the development of internal branding collateral across the corporate office including print, web, and video assets.

Remains current on job specific knowledge (authoring tools, graphic design tools, social media tools, best practices).

Performance Behaviors To perform the job successfully, an individual should demonstrate the following performance behaviors:

Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.


Education and/or Experience

Bachelor's degree (B.A.) from four-year college or university, marketing, communications, or journalism degree preferred; 3-5 years of related experience; basic design and social media management experience a plus.

Computer and Technical Skills

Strong writing and editing skills required. Ability to use Microsoft Word and Excel programs. Familiarity with social media, graphic design software, and Mac computers preferred.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, decimals, and to read and interpret graphs.

Reasoning Ability

Able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and color vision.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet to moderate.

Keywords: E.C. Barton & Company, Jonesboro , Content Developer, IT / Software / Systems , Jonesboro, Arkansas

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