Digital Marketing Intern

Company: E.C. Barton & Company
Location: Jonesboro
Posted on: May 21, 2023

Job Description:

Overview

Title: Digital Marketing Intern
Department: Marketing
Reports to: Director of Marketing

Position Overview

E.C. Barton & Company is currently accepting applications for a Digital Marketing Intern. Ideal candidates should have a strong interest in content creation across a variety of digital platforms, as well as other design work. This program offers a unique opportunity in Northeast Arkansas for students to work with an organization that has been around since 1885 and has grown to include three building materials retail brands, totaling 116 stores in 19 states and two eCommerce websites.

Responsibilities

Responsibilities may include

• Content creation using design, imagery, and video that adheres to branding guidelines and is relevant to each brand audience, aimed at increasing user engagement across various social media platforms
• Ownership of a lead generation and/or brand awareness project that increases social media followers, engagement, and/or captures email for future marketing initiatives
• Assist with creation of assets for various advertising needs, which may include digital ads, billboards, etc.
• Research and identify potential social media influencers that align with target audience and brand goals
• Research related to content creation projects, company competitors and target audiences
• Other relevant tasks and responsibilities as assigned
• May include attendance to various meetings and strategy sessions to learn more about the inner workings and planning processes of a retail marketing department related to advertising (particularly PPC), lead generation, search engine optimization and more. Qualifications
  
  Requirements
  
  • HS Diploma or GED; preferably college junior or senior studying advertising, graphic design, creative media production, marketing, or similar programs
  • Strong understanding of current social media platforms, audiences, and effective usage as a marketing tool
  • Familiarity with design tools and adherence to branding identity guidelines
  • Video creation experience is preferred but not required
  • Strong analytical and critical thinking skills
  • Strong attention to details, written and verbal communication skills, and professional demeanor
  • Ability to organize and manage a project from start to finish, meeting time sensitive deadlines
  • Creative, collaborative, and eager to learn
    
    

Keywords: E.C. Barton & Company, Jonesboro , Digital Marketing Intern, Professions , Jonesboro, Arkansas